1. Introduction
Effective Date: 14 July 2026
This Cookie Policy explains how Signal Growth Partners (“we,” “our,” or “us”) uses cookies and similar technologies when you visit our website. It should be read together with our Privacy Policy and Terms of Service.
By continuing to use our website, you consent to the use of cookies as described in this policy, unless you choose to disable them through your browser settings or cookie preferences.
2. What Are Cookies?
Cookies are small text files stored on your computer, smartphone or other device when you visit a website. They help websites function properly, remember your preferences, improve user experience and provide insights into how visitors interact with a website.
Cookies do not typically contain information that personally identifies you, but they may be linked to information you voluntarily provide through forms or account interactions.
3. Why We Use Cookies
Signal Growth Partners uses cookies to:
- Ensure our website functions correctly.
- Improve website performance and speed.
- Remember your preferences and settings.
- Understand how visitors use our website.
- Measure the effectiveness of our marketing campaigns.
- Improve security and prevent fraudulent activity.
- Deliver a better browsing experience.
4. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to operate correctly. They enable core features such as page navigation, security and form submissions.
Without these cookies, certain parts of the website may not function properly.
Performance & Analytics Cookies
These cookies help us understand how visitors use our website by collecting anonymous information such as:
- Pages visited
- Time spent on the website
- Navigation paths
- Device and browser information
- Website performance
This information helps us improve the user experience and optimise our website.
Examples include:
- Google Analytics
- Google Search Console
- Microsoft Clarity
Functional Cookies
Functional cookies remember your preferences to provide a more personalised experience.
These may remember:
- Language preferences
- Previously entered information
- Display settings
- User preferences
Advertising & Marketing Cookies
Marketing cookies help us deliver relevant advertising and measure campaign performance.
They may be used by:
- Google Ads
- Meta (Facebook & Instagram)
- LinkedIn Ads
- YouTube
- Other advertising platforms used by Signal Growth Partners
These cookies may track website visits to help us display relevant advertisements across different platforms.
5. Third-Party Cookies
Some cookies are placed by trusted third-party services integrated into our website.
These may include:
- Google Analytics
- Google Tag Manager
- Google Ads
- Google reCAPTCHA
- Meta Pixel
- Microsoft Clarity
- YouTube (embedded videos)
- LinkedIn Insight Tag
Each third party has its own privacy and cookie policies. We encourage you to review their policies to understand how they process your information.
6. Managing Your Cookie Preferences
You can choose whether to accept or reject cookies.
Most web browsers allow you to:
- View stored cookies.
- Delete existing cookies.
- Block future cookies.
- Receive notifications before cookies are stored.
Please note that disabling certain cookies may affect the functionality and performance of our website.
7. Cookie Consent
When you first visit our website, you may be presented with a cookie banner allowing you to:
- Accept all cookies.
- Reject non-essential cookies (where available).
- Customise your cookie preferences.
Your preferences can usually be updated through the cookie settings available on our website.
8. Data Protection
Information collected through cookies is handled securely and in accordance with our Privacy Policy and the Protection of Personal Information Act (POPIA), where applicable.
We do not use cookies to collect sensitive personal information without your knowledge or consent.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements or our website functionality.
The latest version will always be published on this page together with the effective date.
10. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us.
Signal Growth Partners